BBC Philharmonic Orchestra

We provided senior marketing support to the BBC Philharmonic, working on the marketing and ticketing for an innovative digital / experiential programme called Sound of Gaming; broadcast live on BBC Radio Three, Live from the BBC Philharmonic Studio in Media City and online from the BBC Philharmonic’s virtual studio, attracting audiences who may not be a traditional classical music audience. 

We created the strategic brief for the 25 – 26 season creative campaign, produced by Artistic Director, Adam Szabo, working with creative agency Alphabet Studio, photographer Drew Forsyth and the BBC Philharmonic team to create a campaign with real heart.  Breaking down barriers between the audience and the players and demonstrating that classical music can be for everyone. 

We helped to recruit a brand new marketing team for the orchestra and ensured the transition to the new team went smoothly.