Compton Verney

Working alongside Compton Verney’s research and strategy consultants, Morris Hargreaves McIntyre and their creative agency, Edit, we supported Compton Verney’s beautiful rebrand providing brand strategy, brand implementation and evaluation expertise. Changing perceptions and driving footfall for this wonderfully ambitious cultural destination. 

Our brand consultancy and roll out involved a whole organisation approach, capturing the spirit of the organisation and following training and consultation with the whole team, we created a brand that could be consistency applied across all visitor touch points.  We up skilled the team to write, capture photography and understand audience needs across all areas of the organisation.

We planned and delivered a summer campaign underpinned by our knowledge of Culture Segments.  The advertising and CRM was targeted at the segments most aligned with the key messages for the campaign and we evaluated the impact using a specially devised framework.