Buxton International Festival

Working with producer Helen Goodman, we were asked to work on a campaign to develop new audiences for Opera.  Shorts was an innovative project working with a diverse group of artist to produce four short operas with powerful stories at their heart. 

We worked with the festival team to develop new networks and to attract a more diverse audience to the show.  Demonstrating the power of this emotionally charged artform. 

We worked with photographer Richard Lakos and designer Doug Kerr to develop new creative approaches and developed a campaign plan to specifically target Black, LGBTQ+ and younger audience, particularly those that were new to opera. 

“Thank you for all you did to make Shorts such a critical success.  The first night audience was a revelation.  I was thrilled to see so many people from so many different strands of the arts come to enjoy our new commissions, many of them far younger than our usual opera audience.  I hope that we can build on this success for the future and encourage more people to explore this wonderful art form.” Felicity Goodey, Chair, Buxton International Festival.