Showtown Blackpool

Blackpool’s new museum of fun and entertainment opens in 2024. 

Working with True North’s brand, Morris Hargreaves McIntyres culture segments and CT Consults Strategy we worked in partnership with the Showtown Project team to raise the profile of the project and to establish the joyful, accessible and uniquely Northern brand identity. 

We developed the brand and website to adapt to the formation of the new Blackpool Heritage and Museum Trust , created a digital content plan, fundraising products and a strong case for support for the newly formed charity.  Finally, we were responsible for implementing the ticketing and CRM systems and planning the launch campaign to get the show on the road. 

Showtown is a vital regeneration project for Blackpool and celebrates the rich cultural heritage of the resort.  The museum promises to make a huge difference to the town and it’s people as well as offering a unique cultural experience that is accessible for all.